Digital By Design

Importance of achieving Love at First SightEvolving Relationships

Definition of customers is changing in the developing scenario, where customers not only are using your products and services, but also are constantly talking and listening to and about you

One to one relationships have evolved into many to many relationships

Love at first sight – Importance of Design

With many more touch points other than the bank branch, design has become more important than ever before. Customer needs to fall in love with you at first sight

Examples of customer touch-points

How to do you make it happen?

With ever increasing number of customer touch points, how do you know what the customer wants to see? Simple: Ask the customer.

We at Stoughton Associates are experts in the customer feedback process, and not only have run primary research and ‘Voice of Customer’ initiatives for multiple entities, we are also equipped with modern techniques in our customer feedback and design thinking process

Customer Interviews

Focus Groups

A/B Testing

In-App Analytics

Usability Testing

Design Thinking

About Us

Stoughton Associates is a management consulting firm which provides strategy and implementation delivery experience for the financial services industry incumbents, new entrants and regulators with leadership and deep domain expertise.

Address

info@stoughton.xyz
+44 207 193 1832

71-75 Shelton Street
London, WC2H 9JQ
United Kingdom